A Numbers Game

Let’s face it, I’m an over-grown kid.

I love having fun, goofing around and generally having a good time. Who doesn’t, right?

But like all of us, as we grow older I’ve had to face the unfortunate realization that there are things that must be done. Things that aren’t all that fun unless we find a way to make them that way.

Finances have always been one of those things for me. Are they for you?

So how do you make it fun? How do you, as an individual or family make battling some multinational corporation fun? As I see it there are only two ways to do it. One, beat them at their own game. Two, join them.

But what if you could beat them AND join them? What if you could be part of a shopping community that had some real umpf to it? One with more than 3.5 million members worldwide and growing. And what if you could earn cash back for making your every-day purchases at member stores and earn a few extra bucks for telling others about it as well.

You can do all of that and more with Lyoness.

“What is Lyoness?” you may be asking yourself?  Well, that’s why I’m here so read on!


What follows is not some sales pitch, although it may sound like that at times. What I want to share is a logical, systematic way to make a few extra bucks in what we all know to be a very tight economy. There are other means by which you could attempt to make a few extra bucks here and there, but this program has shown me that it is not some pyramid scheme designed to take money from folks for a favored few. It’s simply merchants rewarding customers for being loyal, and doing so in a collective manner. Now to the explanation…

Lyoness is a Merchant Loyalty company that has been around for over 10 years. It began in Europe and is only now getting to the United States. Why so long? If you started in Austria and had to navigate dozens of small country politics and legalities, a decade of paperwork would sound like a pretty quick time. And all that red tape only started to prepare you to deal with the mountains of legal garbage that the U.S. requires. But they have their legal ducks in a row here now and are good to go!

In short, when you become a member (which, by the way, is free), you are able to shop at a wide variety of stores across the nation and around the world, earning a cash-back bonus on each purchase. It’s a small amount, but nothing less than the mountain of coupons that some carry to the grocery store two or three times a month.

But Lyoness is good at a wider variety of stores, from your local mom-and-pop place to large-scale retailers like Walmart, Sears, Outback Steakhouse and more. At the writing of this post, there are 1,980 businesses that are part of the Lyoness family. And that number grows every day.

OK, so you can get a few bucks back whenever you shop for stuff. Is that all it does? Nope.

When you shop, there is more than just the cash back portion of the reward. There is something called a Loyalty Benefit which goes into a piggy bank for you. And that piggy bank can create some additional money down the road should you choose to share Lyoness with others.

Sounds good so far, but I know the question resounding in your head, “How much does this cost to get involved?”

It’s free. Remember, I mentioned that above. Shall we continue?

A few bucks on each transaction is nice, but what else has it got going for it?

If you decide to share Lyoness with other folks, you can get what’s called a Friendship Bonus. Whenever someone you refer to join Lyoness shops at one of the member merchants, Lyoness pays you 0.5% of what they spent. Again, not a lot. It’s a little hard to explain, so watch the following clip from “Superman 3” which featured comic genius Richard Pryor as new computer programmer August Gorman. I’ll explain more after the clip …

So our friend August has set up a little subroutine to scoop up all of the fractions of pennies that everyone in Webscoe fails to receive. Unfortunately, there isn’t a clip available of the result, which is Gorman getting an ‘expense’ check  two weeks later for a few hundred thousand dollars and showing up to work the next day in a Lamborghini.

But do you see the premise? A dollar here or there doesn’t seem like a lot, but put them all together and you have something. Spend a weekend with you and your family rounding up every last coin in your house that is not already in a piggy bank or someone’s pocket. You might find you have enough for everyone to get yogurt, or maybe its enough for everyone to go out and eat a full meal.

Lyoness works the same way.

“So where is all that money coming from?”

I’m so glad you asked that. You’re making this post very easy to write.

There is a never-ending pursuit by two groups. There are consumers looking for deals and merchants looking for customers. Lyoness simply brings these two groups together in an organized manner and under one loyalty card.

With merchants having customers being directed their way, they don’t have to spend as much on advertising and can use some of those funds to reward those that shop with them. It’s kind of like Kmart, Footlocker or CVS using their advertising dollars to say “Thank You for shopping with us!” rather than buying a billboard, magazine ad or commercial and pleading with you to come in.

My wife and i are using Lyoness now and unlike some other programs that look like it, we are already seeing a small income rolling in. An income that will only get bigger as time progresses. If you’d like more information, please feel free to contact me via the Feedback button and follow this blog for future posts.

I’ll be covering Lyoness more in coming weeks. If you have any questions, please leave them in the comments section below.

As always, the information and the membership is free!


About Tim Allen

I am a former newspaper writer/editor/page designer that still loves to write and share my experience and views. I presently own a digital marketing firm and live in a small town in Big Sky country.

Posted on August 1, 2013, in Business / Finance and tagged , , , , , . Bookmark the permalink. 5 Comments.

  1. Awesome Mr. Tim

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    • Thanks! I’ve been off the bump for a while, but I think I’ve found my mojo again and am ready to get back behind the keyboard.

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